Joyrich was born in 2007 by founder Tom Hirota, inspired by 80’s / 90’s street culture, hip hop, street art, individuality and being bold.

Using vibrant colours and prints, Joyrich creates streetwear that is unique, with fresh looks for those that value self expression through style.

Moving from humble beginnings in Los Angeles in 2007, Joyrich has now gained global recognition and recurrently resides in Japan, China, Hong Kong, and Europe.

Most recently, a group of Australian street culture lovers bought the Joyrich brand to the Australian and New Zealand shores, filling a gap in the street wear scene that has seen little progression in recent times.

Joyrich is a movement for the bold and courageous, join us.


Over the years Joyrich has joined forces with some of the biggest names in pop-culture, fashion and music for its collection collaborations.

Including Rap Giant Snoop Dogg, Alt Darling Billie Eilish, Electronic/Dance Power House Steve Aoki as well as collabs with Warner Brothers, Coca-Cola, The Simpsons and not to mention brands such as K-Swiss and Reebok, making is a highly sort after and desirable label.

"Style is knowing who you are, what you want to say, and not giving a damn."

- Orson Welles