Moving from humble beginnings in Los Angeles in 2007, Joyrich has now gained global recognition and recurrently resides in Japan, China, Hong Kong, Europe and now Australia and New Zealand with a vision of expansion to every corner of the globe.
Most recently a group of Australian street culture lovers bought the Joyrich brand to the Australian and New Zealand shores, filling a gap in the street wear scene that has seen little progression in recent times.
By offering a premium clothing options for the individual that is looking to stand out from the crowd and those that are prepared to be bold, the mission of the Joyrich Australia / New Zealand venture is to bring the legendary street scene back to the forefront of Australian fashion trends.
Joyrich is never resting on their laurels and are always looking for the next big thing in street culture, join our the Joyrich community.