About Joyrich

The beginning

Joyrich was born in 2007 by founder Tom Hirota, inspired by 80’s / 90’s street culture, hip hop, street art, individuality and being bold.

Using vibrant colours and prints, Joyrich creates streetwear that is unique, with fresh looks for those that value self expression through style.


Over the years Joyrich has joined forces with some of the biggest names in pop-culture, fashion and music for its collection collaborations.

Including Rap Giant Snoop Dogg, Alt Darling Billie Eilish, Electronic/Dance Power House Steve Aoki as well as collabs with Warner Brothers, Playboy, Coca-Cola, The Simpsons and not to mention brands such as K-Swiss and Reebok, making it a highly sort after and desirable label.

Global domination

Moving from humble beginnings in Los Angeles in 2007, Joyrich has now gained global recognition and currently resides in Japan, China, Hong Kong, Europe and now Australia and New Zealand with a vision of expansion to every corner of the globe.

Most recently a group of Australian street culture lovers bought the Joyrich brand to the Australian and New Zealand shores, filling a gap in the street wear scene that has seen little progression in recent times.

By offering a premium clothing options for the individual that is looking to stand out from the crowd and those that are prepared to be bold, the mission of the Joyrich Australia / New Zealand venture is to bring the legendary street scene back to the forefront of Australian fashion trends.

Joyrich is never resting on their laurels and are always looking for the next big thing in street culture, join our the Joyrich community.