FRESH TO AUSTRALIA.

Created by Tom Hirota in 2007, Joyrich is inspired by 80’s / 90’s street culture, hip hop, street art, individuality and being bold.

Moving from humble beginnings in Los Angeles, Joyrich has now gained global recognition and currently resides in Japan, China, Hong Kong and Europe.

Most recently a group of Australian street culture lovers bought the Joyrich brand to the Australian and New Zealand shores, filling a gap in the streetwear scene that has seen little progression in recent times.

Using vibrant colours and prints, Joyrich creates streetwear that is unique, with fresh looks for those that value self expression through style.